Successful positioning depends on three things; what you do, how you do it and why it needs to be done.
Strategy is about knowing where you are going, why you are going there and how you’re going to get there. A clear articulation of purpose will galvanise your team, differentiate your from your competitors and give you a genuine story to tell.
Finding what makes your business or product unique and articulating that in a manner that resonates with audiences is key to future growth and success.
I’ve worked on a variety of businesses and strategic problems, from finding a resonant positioning for a streaming music service (Soundcloud), to persuading kids that school shoes can be cool (Clarks) and reminding people that Tanks are fucking awesome (World of Tanks).
Get in touch to talk more about strategy.