Successful positioning depends on three things; what you do, how you do it and why it needs to be done.
Strategy is about knowing where you are going, why you are going there and how you’re going to get there. A clear articulation of purpose will galvanise your team, differentiate your from your competitors and give you a genuine story to tell.
Finding what makes your business or product unique and articulating that in a manner that resonates with internal and external audiences is key to future growth and success and sometimes it needs an outsider perspective to distill and describe your own special source.
Six years at BBH have given me the opportunity to learn from some of the best strategists in the business, and apply my own understanding of digital culture and audiences to their thinking. I’ve worked on a variety of businesses and strategic problems, from finding a resonant positioning for a streaming music service (Soundcloud), to persuading kids that school shoes can be cool (Clarks) and reminding people that Tanks are fucking awesome (World of Tanks).
There are any number of ways to reach a strategic positioning;
- Desk research
- Ethnographic research
- Internal and audience interviews
- workshops and research groups
Get in touch to talk more about strategy.