The internet has given us new ways of telling new stories, in new places, to new audiences.
Delivering a consistent message across a multiplicity of social and media channels is a challenge faced by every business, large or small.
A successful content strategy will:
- deliver the right stories to the right audiences on the right platforms
- uncover new storytelling opportunities using emerging technologies, platforms and behaviours
- ensure that storytelling delivers growth and sales as well as enhancing reputation
In my role as digital publisher at Penguin Books I found new technologies and new platforms to find new audiences for stories old and new. And at BBH I’ve worked closely with social media teams and media agencies to identify the emerging platforms for brands and businesses to share their stories with audiences, and techniques to encourage audiences to share those stories again.
Contact me to find out more about content strategy and how it can extend your influence and improve business performance.