strategy | creative | content

strategic development and positioning | creative direction and execution | content and media strategy

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About Me

I’ve spent 17 years making and telling stories with the internet, first at Penguin Books where I spearheaded their transition from traditional print publisher to 21st Century digital media brand, then at celebrated creative agency Bartle Bogle Hegarty.

Arriving at Penguin shortly before the launch of Amazon, in 2001 I launched the first line of ebooks from a UK publisher, negotiating digital rights, developing a publishing programme and building an owned digital shopfront in the process. In 2005 I launched downloadable audiobooks with the Penguin Remixed competition, giving away hundreds of audio samples for DJs and musicians to use in their compositions. Together with the Penguin Podcast this initiative won Penguin the prize for Best Digital brandbuilding in the Revolution Awards.

That year I became Penguin’s first Digital Publisher and over the following five years launched a number of digital publishing and marketing initiatives including the world’s first wikinovel, the launch of William Gibson’s Spook Country in Second Life,  We Tell Stories – a collaboration between writers and game designers (winner of Best in Show at SXSW Interactive Awards) and an award winning app for Stephen Fry.

I joined BBH in 2010 to bring my digital publishing and marketing experience to client business and to BBH Labs (the agency’s R&D unit). I’ve worked as Creative Director on a number of accounts including Johnnie Walker, SoundCloud, Clarks, Christie’s and World of Tanks producing prize-winning interactive documentaries, branded content microsites, social films and online games as well as traditional film and print advertising. I’ve enjoyed pitching and have been involved in a number of pitch wins, as both Creative Director and as a consultant on digital/innovation strategies.

Leading BBH Labs afforded me the opportunity to look outside the traditional advertising community and engage with startups and technologists for inspiration and collaboration. I’ve also mentored startups as part of The Friday Club, supporting them in brand strategy and marketing growth initiatives. In May 2015 I became BBH’s Innovation Director, charged with helping inspire clients and colleagues to buy, sell, create and deliver different and better work.

I’ve spent 17 years thinking about and working at the intersection of technology, culture and behaviour and I remain passionate about the power of the web to drive communication, experience and creativity and to connect people to information, entertainment and each other.