I’ve spent 17 years making, telling and selling stories with the internet, first at Penguin Books where I spearheaded their transition from traditional print publisher to 21st Century digital media brand, then as Creative Director and Innovation Lead at Bartle Bogle Hegarty and most recently as a Creative Innovation Consultant, working with agencies, publishers, startups and blockchain enterprises.
At Penguin I launched the first line of ebooks from a UK publisher and, after becoming their first Digital Publisher in 2005, launched a number of digital publishing and marketing initiatives including We Tell Stories, a collaboration between writers and game designers which won Best in Show at the SXSW Interactive Awards, an award winning app for Stephen Fry and A Million Penguins, the world’s first ‘wikinovel’, projects that generated a huge amount of PR, earned media and positive social buzz.
In 2010 I joined BBH as a Creative Director to bring my digital experience to client business and to BBH Labs (the agency’s R&D unit). I’ve creatively led accounts including Johnnie Walker, SoundCloud, Clarks, Christie’s and World of Tanks producing award-winning interactive documentaries, branded content microsites, social films and online games as well as traditional film and print advertising. In May 2015 I became BBH’s Innovation Director, charged with helping inspire clients and colleagues to buy, sell, create and deliver different and better work.
Throughout my career I’ve looked outside traditional industry practice and engaged with startups and technologists for inspiration and collaboration. I’ve mentored startups as part of The Friday Club, supporting them in brand and marketing initiatives. Since leaving BBH I’ve continued to work with startups, advising on brand strategy, messaging and comms. I’m a regular visiting mentor at InnovationRCA, the Royal College of Art’s incubator, where I coach their early stage startups on brand strategy and marketing.
I’ve worked with clients ranging from the freshest of startups to blockchain pioneers to global market leaders, developing brand strategies, content distribution channels and innovative digital initiatives. I’ve spent 17 years executing today’s digital strategies and navigating tomorrow’s digital possibilities and remain passionate about the power of the web to drive communication, commerce, experience and creativity.