I’ve spent 16 years making and telling stories with the internet, first at Penguin Books where I spearheaded their transition from traditional print publisher to 21st Century digital media brand, then at celebrated creative agency Bartle Bogle Hegarty.
Arriving at Penguin shortly before the launch of Amazon, in 2001 I launched the first line of ebooks from a UK publisher, negotiating digital rights, developing a publishing programme and building an owned digital shopfront in the process.
In 2005 I took on the role of Digital Publisher and over the following five year launched a number of digital publishing and marketing initiatives including the world’s first wikinovel, the launch of William Gibson’s Spook Country in Second Life, We Tell Stories – a collaboration between writers and game designers (winner of Best in Show at SXSW Interactive Awards) and an award winning app for Stephen Fry.
I was offered the opportunity to join BBH in 2010 to bring my digital publishing and marketing experience to client business and to BBH Labs (the agency’s R&D unit). I’ve worked as Creative Director on a number of accounts including Johnnie Walker, SoundCloud, Clarks, Christie’s and World of Tanks producing prize-winning interactive documentaries, branded content microsites, social films and online games as well as traditional film and print advertising. I’ve enjoyed pitching and have been involved in a number of pitch wins, as both Creative Director and as a consultant on digital/innovation ideas.
Leading BBH Labs afforded me the opportunity to look outside the traditional advertising community and engage with startups and technologists for inspiration and collaboration. In May 2015 I became BBH’s Innovation Director, charged with helping inspire clients and colleagues to buy, sell, create and deliver different and better work.
I’ve spent 20 years thinking about and working at the intersection of technology, culture and behaviour and I remain passionate about the power of the web to drive communication, experience and creativity.